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Branded integrations include:

HEAD OF SOCIAL | SUPER.COM: (2023 - CURRENT)

  • Developed Super.com’s social media strategy across TikTok, Instagram, YouTube, Pinterest and more.

  • Started @Super TikTok account from scratch. Grew followers from 0-52K (organically with no paid boost) in 5 months, maintained a 26% engagement rate MoM, received 16M views and 5 viral videos.

  • Grew our YouTube account organically from 0-40K subs and achieved 23M+ lifetime views in just 7 months.

  • Created 300+ unique Instagram posts and increased engagement rate by 350%.  

  • Worked XFN with Growth and Creative on paid aids, influencer partnerships and marketing campaigns.

  • Managed community manager, social media designer and UGC content creators to produce over 300 unique content pieces.

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SOCIAL MEDIA LEAD | STEP: (2021 - 2023)​​​

  • Developed Step’s social media strategy across TikTok, Instagram, YouTube, and Discord.

  • Increased Instagram impressions by over 200% and TikTok viewership by 40% QoQ as a result of numerous viral content pieces driving 7M views in Q3 alone. 

  • Created successful briefs for influencer partnerships and paid media and drove a 50% decrease in customer acquisition cost.

  • Launched a Discord Bot and increased community by 3.5K members in a single day.

  • Worked cross-functionally with Product, Growth, and Design teams to ensure successful campaign launches, activations, events, giveaways and contests.

  • Developed and produced original YouTube series, Behind the Coin and The Hustle, with Caleb McLaughlin (Stranger Things) and Charli D’Amelio.

  • Designed stand out, original content pieces using Figma and Adobe Photoshop.

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SENIOR MEDIA PRODUCER | TASTEMADE: (2019 - CURRENT)

Responsibilities include: Hosting, concept creation, pitch deck development, scripting, managing crew, directing high profile talent, and collaborating with editors.​​

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  • Creator and host of 16 episode series, Alleyway Upcycle (recently bought by Pinterest) 

  • Creator and talent of Fast Food Gourmet series, pilot episode received 1.3M views

  • Creator of an original series, Fly Life

  • Produced 2 Snapchat shows for Windex and Scrubbing Bubbles

  • Produced and directed 2 original episodes of Tiny Home 

  • Produced and directed 11 original episodes of Tiny Kitchen

  • Produced a 15 video series for Amazon and Genesis integration

  • Developed and produced Like a Chef for Mindy’s Edibles

  • Developed and produced Tiny Kitchen x Little Women for Sony Pictures​

  • Oversaw post production for a 6 video series for Home Depot

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SENIOR SOCIAL MEDIA PRODUCER | POPSUGAR: (2019 - 2020)

  • Developed and produced 15 videos for Pampers Swaddlers 

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EXECUTIVE SOCIAL MEDIA PRODUCER | DISNEY: (2019)

  • Developed Disney Princess Club episodes for Walmart and Target 

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SUPERVISING SOCIAL MEDIA PRODUCER | VIACOM: (2015 - 2019)

  • Developed video strategy and helped grow AwesomenessTV brand awareness.

  • Created 30+ original food and lifestyle shows and produced 400 episodes for AwesomenessTV,

    Seventeen Magazine, and Polished YouTube channels, totaling 40+ hours of content.

  • Dubbed “idea machine” by executives, consistently achieved 500K - 1M+ views per video.

  • Directed and built lasting relationships with 100+ high-profile influencers and talent.

  • Concepted and executed high-value content for major brand integrations with Hollister Co.,

    Macy’s, Neutrogena, Pottery Barn, Michaels Crafts, Sephora, Victoria Secret and Acuvue.

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SOCIAL MEDIA MANAGER | NICKELODEON: (2010 - 2015)

  • Produced original digital series for Emmy-nominated shows: iCarly, Victorious, and Sam & Cat.

  • Co-wrote and edited The Lil' Sam & Cat Show, generating 500K views per episode.

  • Increased online fan base by over 20 million fans via social media marketing.

  • Directed actors on set and conducted voice-over sessions for animation.

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PRODUCTION + POST PRODUCTION ASSISTANT | NBC UNIVERSAL: (2009 - 2010)

  • Assisted in various aspects of production from live show tapings to Avid edit sessions for E! Live From the Red Carpet, Golden Globe, SAG, Grammy, and Academy Awards.

  • Researched, transcribed and logged footage for live hits and pre-produced packages.

  • Created research books for Ryan Seacrest and Guilianna Rancic used during show days.

  • Worked closely with editors to deliver final cut episodes of GSN’s Baggage.

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NEW YORK UNIVERSITY (2005 - 2009)

Honors Scholar | BFA Film & Television (Major) 

Producing (Minor), Computer Applications (Minor)

DARINA VOLOSHINA

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